Making the Most of Your Google My Business Listing
If you go to Google and type in the name of your company you should see the three following entries come up in the results:
1) Your website – hopefully in the number #1 spot
2) Your social profiles – Facebook, Twitter etc – these should blanket the rest of the home page
3) Your GMB listing on the right hand side of the search results
That Google My Business listing has been evolving steadily over the years and is becoming increasingly important as Google continues to expand on it.
Searchers are now used to seeing this panel and will look up your company to see how it fares. Here are some of the parts of the listing that are important to setup when creating and editing your listing:
1) Your Name, Address & Phone Number
This is called your ‘NAP’ and it is very important that the NAP you have listed in Google is identical to what you have on your website. Any inconsistencies could hurt your ranking.
Google now gives you several distinct sections to add photographs. You should add photos of the exterior and interior of the physical premises and you can also add logos, photographs of staff and anything else which looks good to the visitor.
3) Opening Hours
You can specify the times you open for each day of the week. When a visitor is searching for you, Google detects the time of the search and will add information to the panel saying “Open today” or “Closed” etc. So make sure these times are present and correct.
4) Social Profiles
In your Google+ profile, you can link to many of your other social profiles. Google will then list the prominent ones on this panel so searchers can click through directly to your social properties. Make sure you include these for some extra social engagement.
Other people who have a Google account can enter a view of your business and this will show up in the panel. A summary of your reviews (the star rating and the number) will also show up in the map entry if there is one for that particular search.
However, as of September 2016, Google has extended this review section to display reviews from many other websites, not just their own. Now you’ll see reviews being pulled in from Facebook, Yelp, and other industry-specific places such as OpenTable, SpaFinder and many more depending on your niche.
So you may have been concentrating only on getting Google reviews, and now it is more important than ever that you get good reviews from all over the web to present a very well rounded profile to Google searchers.