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Making the Most of Your Google My Business Listing

Making the Most of Your Google My Business Listing

This article has kindly been contributed by Caroline Middlebrook who runs Velium SEO. Be sure to check out her social profiles at Bundlr and 8tracks.

If you go to Google and type in the name of your company you should see the three following entries come up in the results:

1) Your website – hopefully in the number #1 spot
2) Your social profiles – Facebook, Twitter etc – these should blanket the rest of the home page
3) Your GMB listing on the right hand side of the search results

That Google My Business listing has been evolving steadily over the years and is becoming increasingly important as Google continues to expand on it.

Searchers are now used to seeing this panel and will look up your company to see how it fares. Here are some of the parts of the listing that are important to setup when creating and editing your listing:

1) Your Name, Address & Phone Number

This is called your ‘NAP’ and it is very important that the NAP you have listed in Google is identical to what you have on your website. Any inconsistencies could hurt your ranking.

2) Photographs

Google now gives you several distinct sections to add photographs. You should add photos of the exterior and interior of the physical premises and you can also add logos, photographs of staff and anything else which looks good to the visitor.

3) Opening Hours

You can specify the times you open for each day of the week. When a visitor is searching for you, Google detects the time of the search and will add information to the panel saying “Open today” or “Closed” etc. So make sure these times are present and correct.

4) Social Profiles

In your Google+ profile, you can link to many of your other social profiles. Google will then list the prominent ones on this panel so searchers can click through directly to your social properties. Make sure you include these for some extra social engagement.

5) Reviews

Other people who have a Google account can enter a view of your business and this will show up in the panel. A summary of your reviews (the star rating and the number) will also show up in the map entry if there is one for that particular search.

However, as of September 2016, Google has extended this review section to display reviews from many other websites, not just their own. Now you’ll see reviews being pulled in from Facebook, Yelp, and other industry-specific places such as OpenTable, SpaFinder and many more depending on your niche.

So you may have been concentrating only on getting Google reviews, and now it is more important than ever that you get good reviews from all over the web to present a very well rounded profile to Google searchers.

Marketing Ideas For Australian Businesses – Marketing Basics

Marketing Ideas For Australian Businesses – Marketing Basics
For you to be successful in your business, you have to take marketing very serious. Moreover, you need to be creative. Therefore, you will need marketing ideas for Australian businesses. Today, marketing is available in two forms/types. They are:
•    Offline Marketing Techniques
•    Online Marketing Techniques
Offline techniques are methods that many people consider old-school, and they include techniques such as word of mouth, physical mail system, bronchus, billboard ads, announcements and others. Online marketing techniques are those that are applied through digital systems, such as the web. Through online marketing, you have the power to expose your business to the world.
NOTE: For you to be successful in marketing, you have to apply both techniques (I.E. Offline and online marketing).
It is also important to note that marketing is a broad topic with many different methods. There is research that shows about 76% of Australians use portable devices to browse the web every day. 68% use the web to make purchases for services and products.  With this in mind, below are marketing ideas for Australian businesses.
1.    Identifying Your Market
There is no way you are going to be successful in marketing without identifying your market. Keep in mind that every business is looking to increase their market share as well as staying ahead of competitors. Therefore, to achieve all this, you need to identify your market and market demands. Before you invest any money on marketing, you have to look at your target market.
2.    The Marketing Budget
When it comes to marketing, the budget allocated towards marketing is paramount. For you to come up with a marketing budget, first you have to look at your goals and marketing techniques. However, keep in mind that expensive marketing method does not necessarily mean results. As a business person in Australia, you need to be wise and evaluate all your options carefully.
3.    Taking Advantage Of Social Media And Local SEO
Social media is one of the best places to increase your customer base and sales as well. Moreover, you have the ability to create a fan base account where it will be easy for you to market your products, answer any question, and promote your products and much more.
Building a website is one of the primary online marketing techniques. However, the website has to be optimizing to reach more people. Rather than using a general SEO technique, it is best to use local SEO. What is local SEO? Local SEO is a website optimization technique that is aimed at a particular location.
Assuming that your business is located in Sydney; this means that your business will not benefit people in Melbourne, Brisbane or any other place; nor will it help people living in U.S, Africa or Asia due to its location factors.
NOTE: This will apply to service only based businesses. However, product-based businesses have the power to market their products worldwide.

These are marketing ideas for Australian businesses that should be your marketing foundation. Without them, you will be reducing your marketing percentage success.

Effective Tips On How To Lose Weight

When it comes to losing weight there are many approaches you can use. Just a quick search on the internet will reveal hundreds of suggestions on how to lose weight and reach a healthy weight level. But at the same time you’ll go through a lot of frustration, because none of the methods might work.

If nothing else, always remember to approach weight loss from a realistic point of view. This is because everyone is different and what works for some people won’t be effective for others. So, instead of giving up when you don’t find the right answer on this Webgarden, for example, keep searching for the answer to your specific situation.

Currently there are two different things you can do that will guarantee positive results and see you losing weight. The best part is that these three things will work for just about everyone.

Start Exercising

As hard as it may be to hear, there is no substitute for exercising. It helps you to cope with stress, it makes you feel confident and it extends the healthy years you have left. But more importantly, it will help you lose weight.

You’re probably thinking it’s just too difficult to stay motivated, but there are things you can incorporate to help maintain motivation (ver como). For example, you can get a friend or family member to do it with you, or you can even get a personal trainer.

The fact is that exercise remains the best possible way to lose weight, because you build a little muscle at the same time. If you want to see the garcinia cambogia efectos secundarios, you can visit their WordPress. Now take into account all the benefits that come with exercising and you’ll be well on your way to hitting your target weight.

Change Your Diet

This is something that sounds pretty easy at first, but it requires a little discipline. Giving up your favorite foods in exchange for a healthier alternative is going to be everything but easy.

Nevertheless, a healthier diet is one of those approaches that work for everyone. Something that may help you with your diet is this When used in conjunction with exercise it will be even more effective. But what diet should you follow exactly?

This is where you need to look a little deeper than all the cheap promises on the internet. Your body functions in a certain way and the more specific you can make the diet, the more effective it’s going to be. In other words, speak to a dietician and get some suggestions. This video, called 3 Efectos Secundarios de Garcinia Cambogia y Como Evitarlos may answer some questions.

Other Weight Loss Products

Unfortunately there is an ocean of cheap promises on the internet and on television. Most of the magic so-called “solutions” and drinks are nothing more than a way for scammer to make easy money.

But there are some products out there that actually help people to lose weight. You just have to be thorough in your research and make sure it’s a product worth trying.

The Bottom Line

The fact is that you won’t hit your target weight overnight, and it’s these unrealistic expectations that make people depressed. The only way to lose weight properly is to put in the time and discipline.

Search Engine Optimization for Music Marketing

online marketing Services for musicians

The first step for  attracting more fans is  having a  “landing page” this is a must for getting new fans to sign up.

The second step is written and  video content, which is very important  to hook fans into the mailing list and then direct them to the primary content. having a  “news” section or a WordPress blog attached to your site, great for SEO.

It’s essential to use an autoresponder email platform to deal with the volume of emails.

If you want to be a big player in the online music industry  Search Engine Optimization Services are required for your website and it is recommended having at least one blog post a week, one video clip or video blog a month, and release a newsletter. So with a blog going out each week and a newsletter and a video going out each month, that’s basically an opportunity to sell something on top of continuing to promote your releases to fans as well as building the Music Marketing relationship.

Shoot a video introducing your band to the fans, connect with your followers through videos, blogs, and the most important social media platforms. Use youtube as a  jukebox all your songs should be up there.

Contact our SEO experts for more information about our services.


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